https://publicpolicydesign.blog.gov.uk/2025/07/07/taking-policy-design-to-a-global-public-audience/

Taking policy design to a global public audience

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A photo of UK designers visiting the biennale

Last month, the UK Civil Service took part in the London Design Biennale for the first time - showcasing policy design to a global public audience.

Our pavilion, designed and delivered by the cross-government Policy Design Community with support from the Government Digital Service, brought together designers from across disciplines. Together, we demonstrated how design can support better public outcomes.

Building design capability across government

As well as sharing our work publicly, we welcomed around 200 government designers to the exhibition throughout June. Many visited as part of organised learning and development groups - creating opportunities to connect with peers, share experiences and take inspiration back to their day jobs.

A photo of a UK designer visiting the biennale

One designer told us:

“It was lovely to meet other government designers yesterday at the London Design Biennale. I had a really nice time - thanks for a fab afternoon! Thank you to the Policy Design team for the opportunity - it was such an interesting event to attend.”

Another added:

“Great for the public to be included in these things, important for those thinking about joining government or design”

Andrew Knight watches the UK's film on policy design.

Exploring serious games for policy challenges

A photo of a UK designer welcoming the public to their pavilion

At the heart of the UK pavilion was a series of live, interactive workshops, open to the public and running throughout the month. Every session sold out ...and demand was high enough for us to run additional spontaneous sessions too.

The workshops showcased how serious games - structured, purpose-driven games - can help co-design effective public policy. The approach builds on Policy Lab’s 2022 collaboration with game designer Matteo Menapace, which helped create a sustainable fisheries management plan for sea bass through gameplay.

A photo of the public participating in a design workshop.

This year, our “Serious Game to Save the Planet” workshops invited participants to explore complex climate challenges through collaborative play. Over 100 people from across the world took part, including professionals from government, academia, journalism, science, advertising and design.

Using serious games, we created a safe, engaging space where people could explore trade-offs, challenge assumptions, and listen to diverse perspectives. For complex, high-stakes policy challenges - especially those impacting many communities - this approach offers a powerful way to co-design solutions.

Celebrating design leadership in government

We also hosted a special reception at Somerset House, bringing together 50 design leaders from across the Civil Service. The evening was a chance to celebrate their work and share early plans for our new design school …set to launch later this year.

A photo of UK designer leaders visiting the biennale
A photo of UK designer leaders visiting the biennale

Speakers from government and partner organisations reflected on the growing role of design in shaping effective, user-centred policies and services. Guests were invited to feed into the emerging direction of the school, helping shape its future as a shared, cross-government offer.

It was a brilliant opportunity to connect, reflect and look ahead to the next chapter for design in government - not to mention enjoy a moment of summer sunshine on the Somerset House terrace.

A photo of UK designer leaders visiting the biennale
A photo of UK designers working with the public in their pavilion

Powered by our community

This was a milestone month for the Policy Design Community - and it wouldn’t have been possible without the incredible efforts of our volunteer team.

From planning and curation to delivery and facilitation, community members gave their time, energy and expertise to make it all happen.

A photo of UK designers working with the public in their pavilion

We want to thank everyone who supported the event - especially our brilliant workshop team: Andrew Knight (curator), Elli-ana Morley (event manager), Dejana Draganic, Mandy Gao, Tessa Fearnley, Qing Wang, Yemi Medeyinlo, Nia Thomas, Komal Pahwa, Stuart Bolton, Laura Pearson, William Milton, Sandeep Singh, and many more who’ve helped shape and grow this work over the years. Plus Policy Lab for producing a film that gives insight into how public design work in practice.

Special thanks also to the London Design Biennale team, and their partners at Frog Design, for making the UK Civil Service’s first Biennale pavilion such a success.

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We use this blog to talk about the work of the multidisciplinary policy design community. We share stories about our work, the thinking behind it and what policymaking might look like in the future. If you would like to read more, then please subscribe to this blog. If you work for the UK's government, then you can you join the policy design community. If you don't work for the UK government, then connect with us on social media at Design and Policy Network and subscribe here to be notified about our monthly speaker events to hear from influential design thought leaders and practitioners.

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1 comment

  1. Comment by john mortimer posted on

    An excellent initiative!

    Reply

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